The poisoned chalice: How RBM’s ‘political protection’ became a brand liability
Radical transparency and careful reputation rebuilding are crucial for detoxification
Brands
Represent the under-represented by championing who we as South Africans truly are
By not considering the heritage of the people advertising agencies communicate with, we create work and shape brands that are irrelevant, inappropriate, offensive and meaningless
The Portfolio: Sindiso Nyoni talks brands, values and nostalgia
The bulk of Sindiso Nyoni’s work involves brands. Making the concept translate is a tight balancing act
Trends that will revolutionise the retail sector in 2022
From social selling and greenwashing to downtrading, analysts outline 2022 trends for the retail sector
Nation Brand Forum consolidates our identity
‘We want the people of the world to fall in love with South Africa’
South Africa’s reputation leaders
Mr Price had a significant rise, while Tiger Brands had a phenomenal drop
Altron reveals a new brand
A single brand will improve the customer experience
Grey goods are not simply a black-and-white matter
Experts are concerned that the selling of parallel imported goods may be hurting local business.
Friendvertising: When your Facebook friends become unpaid marketers
"Friendvertising" is the latest trick by marketers who want you to sell their brand.
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It’s a brand new world, baby
A successful brand management strategy is one that makes people pay remarkably high prices for products that are inherently cheap to make.
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A brand-new party
As the banana splits and the monkeys come home to roost, a key debate is likely to be who owns the ANC brand.
