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SABC commercial imperatives
Janine Lazarus talks to Ihron Rensburg on the commercial imperatives of the public broadcaster.
Janine Lazarus
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From peddling perceptions to delivering destinies
The definition of public relations, according to the Public Relations Institute of South Africa (PRISA): "Public relations is the management, through communication, of perceptions and strategic relationships between an organisation and its internal and external stakeholders." Janine Lazarus takes a closer look.
